Marketing reporting is a process of collecting, organizing, analyzing, and visualizing your marketing data to understand how your efforts affect the company's bottom line. Then, this information can be used to guide future marketing initiatives and strategies. Comprehensive digital marketing reports uncover actionable insights that should be a foundation for your further actions and decisions. Every marketing team needs to compile reports to monitor the performance and impact of their activities. Agencies use digital marketing reports to inform clients about their activities and successes. Internal teams draw up reports to demonstrate how their activities affect the company’s KPIs.Depending on the size and the budget of the team, there might be marketing analysts and tools that focus exclusively on reporting. However, sometimes, regular marketers have to handle reports on their own, manually, which takes time and often leads to human mistakes rendering reports useless. Automated analytics tools can do wonders for marketers. They save time and provide more in-depth insights than a team of marketers could do on their own. At Improvado, we have a proven track record of improving customers’ marketing ROI by 200%+ in the first months of implementation. Here’s what teams get from partnering with Improvado: